Mining for AnswersToday's researcher must deal with large amounts of unstructured data. He/she takes on the challenge to dig through this mountain of information to get at those precious nuggets that we call 'key insights'. Extracting useful information is always valuable, and it becomes even more so when the research serves as a foundation for better business recommendations and decision making.
Big Data and Qualitative DataSocial media and blogs have resulted in data accumulating at an unprecedented rate. Digging into vast amounts of unstructured data through Predictive Analytics allows you to analyze big data and engage in accurate forecasting. But the need for data analytics is not confined just to big data. Data analytics are also an excellent tool for qualitative research analyses.
The Right Analytics ToolsData analysis is hampered without the proper tools to extract the insights. The data extraction, text analytics and sentiment analysis tools from Civicom Marketing Research Services offer researchers the necessary resources to quickly and productively extract the key points from qualitative data, in order to formulate a strong thesis and set of recommendations.