Marketing Research Services

Mobile Qualitative

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Launching a Study
Launching Your Study
Civicom Marketing Research Services has worked with researchers on many mobile studies involving just about every type of research imaginable.
Engaging Your Respondents
We work with you to create a welcome kit with the questions you want your respondents to reply to. Respondents get a handy wallet card with all of the instructions.
You Ask
You decide what information you want to collect from your respondents and when you want them to dial in as they go about their mobile research activities.
They Answer
When it is time to record a thought, respondents simply press one number on their phone or mobile device and start speaking their thoughts.
At Any Time
You don't need to accompany your respondents. You choose the number of times per day you want your respondents to dial in, and for how many days, weeks or months.
From Anywhere
Your study can involve people anywhere. Our Civicom InSitu® Mobile Qualitative Research tools can be used in almost any language.
Involve Anyone
Anyone with any type of cell phone or mobile device can participate. Civicom InSitu® Mobile Qualitative even works on land lines anywhere in the world.
It's Easy
Respondents can easily upload text, photos, videos and documents. If a respondent uses a land line, they can just send us the images or videos via email.
Sorting and Tracking
Respondents' recorded mobile moments, pictures, videos and text messages, go into Civicom's database, sorted by individual respondent, date and time.
You Listen and Look
You can listen to respondent recordings at any time and view all respondent content. You can use this data to provide additional direction to respondents.
Invite Observers
You can let observers listen to the recordings, read the transcripts and view the respondent images and videos as well as share them with your clients.
Expanding Your Study
Many researchers utilize Civicom InSitu® Mobile Qualitative Research as part of a large study. You can move right into an online Civicom Chatterbox® discussion.
Qualitative, Quantitative or Hybrid
It's your choice about how many respondents to include in your study. You can combine both quantitative and qualitative elements. Depending on your numbers, we work with you to design a delivery format that meets your study's needs.
Why Audio Recordings
Civicom InSitu® lets you get at the feelings of respondents through listening to the audio recordings. Respondents like the privacy of speaking their thoughts into their phone. You get the important insights and feedback in the respondent's own voice.
Many Applications
Civicom InSitu® Mobile Qualitative Research is suitable for shopper insights, qual journals, audio diaries, impulse research, product perceptions, patient journeys, medication practices, medical research, eating habits, market research online panels & more.
Technical Support
Civicom Market Research Services holds a global leadership position in technology innovation worldwide. We offer a full range of technical support for you and for your respondents. We are experienced at handling respondent and researcher needs.
Use Any Phone or
Mobile Device
Civicom InSitu® works on any type of phone. While most studies involve mobility, some studies do use land lines. Respondents in a study can use any of these devices when they are part of the same study. Civicom InSitu® is entirely flexible, giving you maximum ability to access all sorts of respondents and demographics. Older devices may have limits on uploading images, videos, or texting, so if those are important to you, respondents will need to have devices that allow transmittal of those materials.
Your Data
When your mobile moments are posted in Civicom Chatterbox®, they can be sorted by respondent or topic. You can search the recordings and transcripts, highlight important points, and tag key words. Tags are sorted separately into a file for you, by date and time of the recorded comment. Recordings are at your disposal to listen to at any time. You can view all of your respondent data in one place and share it with your clients if you wish. We can further assist you with text analytics, sentiment analysis, and infographics.
Any Language
With Civicom, you can conduct a mobile qualitative study in almost any language. Welcome messages and project guidelines are recorded in the local language. Respondents dial in and record their thoughts exactly the same way they do in a study conducted in English. Recordings are available in the local language spoken by the respondent. Recordings are transcribed and posted for review in the local language or English. Multiple languages can be combined in a single study.

Getting To 'Why'Why do consumers make the choices they make? Why do they prefer one brand over another? Why was the ad not compelling? It's easy to answer the 'who,' 'what,' 'where,' 'when', but to really understand the reasoning behind a decision we have to ask the critical question: "WHY"?

Hear the Sentiment 'WHY' is best answered in a manner that allows for an open-ended response. Civicom InSitu® Mobile Qualitative Research tools let you get to 'WHY'. Our unique audio technology lets you hear respondent sentiment as individuals go about their activities.

Analyze the TextRespondents' spoken and recorded feedback is transcribed and analyzed for keywords and phrases, so you can identify the real drivers behind what is going on in the minds of your target group. Prepare a report with the richness of audio clips, plus text analytics, images and video, all sorted by respondent, date, and time.

Rich Data for Your ReportNo other provider can offer you the combined wealth of audio, plus text, images and video collected via mobile technology and delivered back to you in an analysis-ready format, combined with a researcher support system that is second to none.

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