Civicom - Marketing Research Services

Telephone and Web-enabled IDIs and Focus Groups

Civicom has established a strong presence providing virtual IDI and focus group services to the marketing research community. Civicom can help your IDI or focus group project run smoothly without travel.

Telephone IDIs and Focus Groups Include:

Civicom's proprietary audio conferencing technology
Civicom's superior recording technology
Audio Marking capability for each recording
Pre-calling respondent 5—10 minutes before interview
Daily summary of audio recording links
Final project summary report
Offered as self-directed or operator-assisted
Active talker (see who's speaking)

Web—Enabled Services for Telephone IDIs and Focus Groups Also Include:

Use of Civicom's Adobe® Connect™ Pro web interfacing
Marketing research trained operator/technician assistance throughout
Adobe® Connect™ room and configuration set-up
Loading/conversion of stimuli in advance
Technical set up and tech checks in advance with your Respondents.
Training/pre-project run-through with Moderator
Pre-calling respondent 5—10 minutes before interview
Technical supervision of the interview with tech support as needed
Screenshot of each interview

Always Benefit From:

Civicom's highly acclaimed, low cost transcription services
Confidential storage of recordings and transcriptions in your secure online account
Coordinating with your recruiting firm
Live client service 24/7