Marketing Research Services

Solutions

Marketing Research Services

An In-depth understanding of marketing research and what it is intended to accomplish. This is the hallmark of your experience when you entrust your project to Civicom Marketing Research Services. Civicom is known for its dedication to service quality and for the company’s motto “Your Project Success Is Our Number One Priority.”

The quality of your research is very important to you.  You want things to go perfectly on your project. That is why marketing researchers come to Civicom Marketing Research Services. We have designed solutions that our clients never imagined could be done online, such as ideation studies, website usability, and shopper insights.

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CyberFacility®

Civicom® Marketing Research Services is the global leader in facilitating web IDIs and focus groups worldwide. Our online platform CyberFacility® combines advanced audio and web technology into a platform designed to handle any IDI or focus group project almost anywhere. Backup recordings are included.

Our technical facilitators manage everything for you, including tech checks to assure your participants are ready, and remain with you throughout to handle your needs in real time. Our team is experienced in connecting parties in virtually every country. We adeptly manage simultaneous translation, and transcription in multiple languages.

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Civicom ChatterBox®

Civicom ChatterBox® is an online community platform for short or long-term asynchronous research, where participants work independently at their own pace, or in groups. Choose from multiple activity options including sort & rank, polling, open-ended text responses, tagging, file uploads, videos, photos, and gamification.

Project management features include masking, group segmentation, analytics, and reporting tools. Generate interactive word clouds, export charts and graphs from individual questions, respondents or segments. Use ChatterBox for pre- or post-study homework assignments, or engage participants in an extended journaling or diary activity.

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ccam focus

CCam® focus

CCam® focus, is a state-of-the-art online platform for in-person or hybrid research, for use in a focus group facility, a home, hotel, manufacturing plant or other meeting space where portable plug and play is an asset. CCam technology combines an HD 360° omnidirectional camera with individual active speaker views plus recording and streaming.

Deliverables are generated within minutes and provide you with integrated transcription options plus audio and video curation tools to create clips and storyboards. Our team handles the set-up logistics and is with you throughout every session, eliminating any headaches. CCam is mobile device enabled; no app download required. It’s ready to go even with just a hotspot.

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Civicom See Me Navigate™

Civicom See Me Navigate™ is a qualitative solution for mobile website and app usability testing. It effectively enables researchers to see and talk with individuals virtually, and also see a respondent’s facial expressions, while simultaneously observing the individual’s mobile device screen through your own computer screen as they navigate a website or an app.

As you follow the respondent’s activity, you can ask questions, probe for details, provide directions and hear what they have to say. See Me Navigate enables you to evaluate your mobile website or apps directly with the people who are using them, obtaining their feedback while seeing their usage experience.

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CiviSelect Recruiting™

Our immense knowledge of the qualitative research process means we will understand your recruiting needs from the moment you contact us for your study.  We apply our knowledge of what makes a successful market research respondent to our technical analysis of your screener. Our preparation process with each respondent and the support we give you enables you to focus on the research and leave the tech support to us.

We have the reach to find the right respondents for your research, whether you’re focused on consumers, B2B, executives, C-Level, financial, medical, youth, education or more.  For any recruiting needs outside of our internal capabilities, we have the right relationships worldwide to identify the respondents required for your study.

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Mock Jury Services™

Trial consultants hold their presentations, both live and pre-recorded, followed by deliberations through our customized web platform, either as entirely remote, or using a hybrid model combining web presence with an in-person component. Our technicians set up and manage the entire process. We upload your illustrations, and provide video and audio recordings.

We’ve developed an in-depth understanding of the needs of trial consultants. You must be able to map out the terrain on which the battle will be fought and predict the issues that are going to drive the trial verdict. We are here to provide the technical expertise and support to make it possible for you to achieve this objective online.

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